There’s lots of discussion in the broker community about high-performing health plans and next-generation strategies to control health care costs. But the problem is most benefit brokers and those who train them are talking at high levels about strategies and solutions that they don’t know how to execute, don’t have the resources to execute, or worse, have no intention of executing and just use as a parlor trick to add new clients. So even in a time when many non- traditional competitors are entering the space, not much changes, the results continue to be less than promising, and thus our industry becomes a target for elimination in the next model of health care.

There are a few advisors that have taken on this new model, but not many. If there were more advisors who were truly implementing the next-generation strategies they’re posting all over LinkedIn, the industry as a whole would be clamoring for answers to an entirely new set of questions, such as:

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