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Gig Economy If done right, gig economy workers have the potential to be a strong new segment for today’s very saturated group benefits market. (Photo: Shutterstock)

For a long time, the first thought most had when the word “gig” came up was musicians, as in “the band got a gig.” In recent years, the word “gig” has taken on a broader meaning, encompassing a range of full- and part-time jobs done by the growing cohort of contingent or “alternative” workers.

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