One ofthe three ways to define your market is to focus on yourneighborhood or area of the city. (Photo: Shutterstock)
“I’ll take anyone.” In their quest to grow, somefinancial advisors throw exclusivity out the window. Their only criteria is “If they’ve got a pulse” and “If they canfog a mirror.” But if you are going todifferentiate yourself in your market, the first step is definingit.
3 possible markets
There are three basic choices open to you as you define yourmarket:
1. Look within walking distance of your office:Where you work sounds like the easiest. Your market isthe downtown area of your city, within a chosen radius around youroffice.
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