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neighbor men talking One of the three ways to define your market is to focus on your neighborhood or area of the city. (Photo: Shutterstock)

“I’ll take anyone.”  In their quest to grow, some financial advisors throw exclusivity out the window.  Their only criteria is “If they’ve got a pulse” and “If they can fog a mirror.”  But if you are going to differentiate yourself in your market, the first step is defining it.


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