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Doctor on billboard The U.S. and China accounted for 86 percent of 2018 spending with the U.S. contributing $15.9 billion and China $14.4 billion. (Photo: Shutterstock)

Make no mistake about it: health care is a for-profit industry. And like any for-profit business, health care companies are banking on advertising to earn consumers’ dollars. Globally, companies spent $36 billion on health care advertising in 2018.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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