Let’s face it, we’re all fighting for the ear of the stakeholderand it’s increasingly difficult to stand out amidst the noise from social media,non-stop emails, and all the cold calls. Historically, benefitsadvisers have been unkind to prospects — making unrealisticpromises, blasting cheesy emails, hijacking networking events.
I began hosting webinars for prospects and clients to providevalue to those who wanted to listen. I also did it to stop feelingguilty about wasting people’s time, and in turn, wasting my owntime. Yes, cold calls, direct mail, and cold emails still work … ifyou’re lucky. In truth though, value needs to beexperienced to be understood. Webinars are a great way tocreate value for your prospects while also positioning yourself asan expert and luminary in benefits.
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