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Panelists Dennis Hartin, Jim Blachek, Marcy Heath and Ben Connor offered their perspectives on how brokers can “filter out the noise.” (Photo: Thomas Phillips/ALM)

Bill Belichick, the head coach of the New England Patriots, arguably the most successful franchise in the National Football League, applies a number of mantras into his coaching philosophy. One mantra, “Ignore the Noise,” is sure to resonate with brokers and advisors. In a market filled with countless options and constant sales pitches, what can brokers and advisors do to pick the right carrier, payroll processor, vendor or whatever it is they’re looking for? During a panel moderated by Eric Silverman at the recent BenefitsPRO Broker Expo, Ben Connor, Marcy Heath, Jim Blachek and Dennis Hartin offered their perspectives. Here are three key takeaways on how brokers can “filter out the noise.”

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