Panelists Dennis Hartin, JimBlachek, Marcy Heath and Ben Connor offered theirperspectives on how brokers can “filter out the noise.” (Photo:Thomas Phillips/ALM)

Bill Belichick, the head coach of the New England Patriots,arguably the most successful franchise in the National FootballLeague, applies a number of mantras into his coaching philosophy.One mantra, “Ignore the Noise,” is sure to resonate with brokersand advisors. In a market filled with countless options and constant sales pitches,what can brokers and advisors do to pick the right carrier, payrollprocessor, vendor or whatever it is they're looking for? During apanel moderated by Eric Silverman at the recent BenefitsPRO BrokerExpo, Ben Connor, Marcy Heath, Jim Blachek and DennisHartin offered their perspectives. Here are three keytakeaways on how brokers can “filter out the noise.”

Unplug

While social media is considered a must in today's marketplace,it can also become a distraction. Heath, founder and owner ofInoventive Solutions, said keeping up with all of thevarious platforms can have an adverse effect when current andpotential clients can reach out through each and every medium.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].