Telemedicine on phone If theirtelemedicine visit doesn’t cost anything, employees are more likelyto give it a chance and keep using it. (Photo:Shutterstock)

Why in the world are we still talking about telemedicine the same way we have for the lastfive or so years? With 90 percent of large employersexpected to offer it to their employees in 2019, I’m pretty sureclients get the gist and you may feel as though the box is checked.Yet, I still have conversations weekly that lead to a refreshedapproach.

I propose we have a different conversation about telemedicine.Here are six ways to move the conversation from what telemedicineis and why your clients should offer it, to how to build aneffective, successful program.

Remove the visit fee

Remove the visit fee at every opportunity. Mercer research foundthat groups with greater than 10 percent averageutilization had a median copay of $15, compared to the less than6 percent average utilization of groups with a $30 mediancopay.

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