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Starbucks is doubling down on its reputation for good employee benefits. The Seattle-based coffee giant announced in a letter to employees last week that it plans on bolstering its mental health benefits for workers.
CEO Kevin Johnson did not specify what the new offering would entail but said that he wanted to encourage more employees to take advantage of mental health counseling. The company already pays the full cost of six counseling sessions but only 4 to 5 percent of the workforce uses them, Johnson recently told CNN.
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Competing successfully in today’s labor market means moving away from reactive recruitment practices that are overly reliant on compensation. Instead, take a more strategic approach with innovative add-on health benefits that complement core benefits and can be tailored to the needs and wants of a diverse workforce. Download this guide to learn how.