Starbucks For Starbucks, boostingbenefits in a tight labor market is a logical way to gain good PRthat will help it attract better employees. (Photo: ALMFile)

Starbucks is doubling down on its reputation for good employeebenefits. The Seattle-based coffee giant announced in a letter to employees last weekthat it plans on bolstering its mental health benefits forworkers.

CEO Kevin Johnson did not specify what the new offering wouldentail but said that he wanted to encourage more employees to takeadvantage of mental health counseling. The company alreadypays the full cost of six counseling sessions but only4 to 5 percent of the workforce uses them, Johnsonrecently told CNN.

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