Starbucks For Starbucks, boosting benefits in a tight labor market is a logical way to gain good PR that will help it attract better employees. (Photo: ALM File)

Starbucks is doubling down on its reputation for good employee benefits. The Seattle-based coffee giant announced in a letter to employees last week that it plans on bolstering its mental health benefits for workers.

CEO Kevin Johnson did not specify what the new offering would entail but said that he wanted to encourage more employees to take advantage of mental health counseling. The company already pays the full cost of six counseling sessions but only 4 to 5 percent of the workforce uses them, Johnson recently told CNN.

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