Price comparison More than 70percent of consumers would benefit from being in aconsumer-directed health plan, but they only work when they aredesigned correctly. (Photo: Shutterstock)

During open enrollment, employees are inundated with benefit decisions. Without the right level ofhealth and financial fluency, it can be very difficult for them toevaluate and compare their healthcare options. To eliminateemployee confusion this open enrollment season, below we examinethe ways that you can empower your employer clients to optimizetheir communication strategies and maximize employee adoption andsatisfaction.

Best practice #1: Start with the right plan design

Consumer-driven healthcare (CDH) has the potential to saveemployers and employees a lot of money, improve health outcomes,and rein in the spiraling costs of health care. More than70 percent of consumers would benefit from being in theseplans, but they only work when they are designed correctly, withthe right funding strategy, education, and communications support.If the plan design is not optimized, even the best open enrollmentcommunication strategy won't deliver desired results.

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