Peak enrollment season

We need to help employees understand their related risks while helping them balance paying for needed protection against using the money for less-essential expenditures. (Image: Shutterstock)

October is the heart of peak enrollment season. It’s time to put aside benefit strategy for executing tactics. Whether it is conducted online, through personal contact with an enrollment professional or both, the key challenge for us as benefit professionals is to help employees balance two intertwined questions: “What do I need?” and “What can I afford?”

Our job is to help employees understand how to get the most out of their enrollment options. We can accomplish this by helping them understand their related risks, while helping them balance paying for needed protection against using the money for less-essential expenditures. How do we do that?