Door to doctor's office Employers with a significant number of non-benefited employees need to understand that there’s actual business value to offering gap coverage like direct primary care.

Dear brokers: You’re ignoring a huge segment of non-benefited employees during open enrollment and, in the process, you’re leaving thousands of revenue dollars for yourself on the table. Direct primary care has become a key enrollment strategy to fill the non-benefited gap. If you’re new to this conversation, the good news is that direct primary care is an easy sell. Employees need it to fill their gaps in coverage, and employers are surprised at how affordable it is.

The rise of the gig economy, coinciding with increased regulations for full-time employees, means nearly every U.S. industry employs a substantial amount of part-time and contract workers. Brokers have historically overlooked these employees because they don’t qualify for traditional employer health insurance coverage.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?


NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.