Employers with a significant number of non-benefited employees need to understand that there's actual business value to offering gap coverage like direct primary care.
Dear brokers: You're ignoring a huge segment of non-benefited employees during open enrollment and, in the process, you're leaving thousands of revenue dollars for yourself on the table. Direct primary care has become a key enrollment strategy to fill the non-benefited gap. If you're new to this conversation, the good news is that direct primary care is an easy sell. Employees need it to fill their gaps in coverage, and employers are surprised at how affordable it is.
The rise of the gig economy, coinciding with increased regulations for full-time employees, means nearly every U.S. industry employs a substantial amount of part-time and contract workers. Brokers have historically overlooked these employees because they don't qualify for traditional employer health insurance coverage.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.