Amy EvansAmy Evans is presidentof Colibri Insurance Services, a boutique health insurance agencythat simplifies benefits for employers so they can cost-effectivelyattract and retain quality employees.

Paul Wilson: How did you get your start in the benefitsindustry?

Seventeen years ago, I was with a marketing company that wasdoing guerrilla marketing using online message boards and chatrooms, when that was what social media looked like. I helpeddevelop that company and, in the process, had to sell the product.When I flew to Atlanta to pitch Coca-Cola and they bought it, Ithought, "Huh, maybe sales is actually something I'm good at."

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.