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Make it easier to integrate voluntary benefits into client plans

For those of you looking to build long-term, consultative relationships with your clients and genuinely serve as trusted partners, here are some ways you can make it easier to incorporate voluntary benefits into existing plans

By Alex Moral | November 11, 2019 at 12:49 PM
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Employee demand for voluntary benefits is surging. According to a recent Willis Towers Watson survey, 95 percent of their clients said voluntary benefits would play an important role in their total wellness rewards strategy during the next three years.

If only it were that easy, right?

From discussions with my industry peers and colleagues, I fully recognize that although brokers technically are selling more voluntary benefits, it’s not always simple to integrate those benefits into existing plans. Benefit administration systems can be clunky; enrollment systems can be challenging to navigate; and the process itself can be challenging.

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