Employee demand for voluntarybenefits is surging. According to a recent Willis Towers Watsonsurvey, 95 percent of their clients said voluntary benefits wouldplay an important role in their total wellness rewards strategyduring the next three years.

If only it were that easy, right?

From discussions with my industry peers and colleagues, I fullyrecognize that although brokers technically are selling morevoluntary benefits, it's not always simple tointegrate those benefits into existing plans. Benefitadministration systems can be clunky; enrollment systems can bechallenging to navigate; and the process itself can bechallenging.

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