Establish open enrollment as a company priority with a message from the CEO encouraging employees to understand their benefits and to take full advantage of the investment.

For many small businesses, open enrollment comes at a tough time. Year-end is approaching fast and you may want to focus on holiday sales, tax strategies and business planning for the coming year, instead of how to get your employees excited about and enrolled in a new employee benefits package. It doesn't help that the open enrollment process itself comes with its own pain points, especially for small businesses who may not have well-established processes in place or dedicated HR teams.

So, how can you overcome the challenges and get through open enrollment successfully? Here are four typical pain points that small businesses face during open enrollment and what you can do to get past them so every employee enrolls in the benefits they need.

Pain point #1: Small business employees are often too busy hustling to actually enroll.

Your employees are focused on their jobs, especially at small businesses and startups, where one person often wears many different hats. It's not always easy for them to find time to enroll for the coming year, let alone to spend extra time learning about new benefits or plan changes. And a certain percentage of your workforce may work remotely, so they might be less likely to pick up on the office chatter (and peer learning) that takes place during benefits season.

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