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Blue Cross Blue Shield Blue Cross champions the new plans as offering an “attractive” option to the state’s 125,000 uninsured who can’t get federal subsidies. (Photo: Shutterstock)

A new short-term health care plan offering to be sold by Blue Cross Idaho is touted by the company as providing comprehensive benefits to purchasers who can’t afford premiums for an Affordable Care Act plan.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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