Blue Cross Blue Shield Blue Crosschampions the new plans as offering an "attractive" option to thestate's 125,000 uninsured who can't get federal subsidies. (Photo:Shutterstock)

A new short-term health care plan offering to be sold by BlueCross Idaho is touted by the company as providing comprehensivebenefits to purchasers who can't afford premiums for an Affordable CareAct plan.

But skeptics doubt that, since, according to Modern Healthcare, the new plans still avoidsome ACA consumer protections—which could benefit healthypurchasers at the expense of people who rely on the exchanges forpolicy purchases.

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.