Like many consumer-driven online services, cCBT uses artificial intelligence or AI, and interactive algorithms to approximate some of the same back-and-forth exchanges one might expect in face-to-face counseling.

As the demand for mental health services increases (1 in 5 Americans need help at some point), providers are seeking new ways to assist the greatest number of people in the most efficient manner. More often, they're turning to online and telehealth therapy options.

Cognitive Behavioral Therapy (CBT) is among the most researched and effective approaches used in counseling and psychotherapy. This method focuses on examining and modifying one's inner self-talk, which, when it proves negative, catalyzes emotional states and behaviors that undermine well-being. Often used to treat depression, anxiety, stress, eating disorders, post-traumatic stress disorder (PTSD) and related mental challenges, CBT actively engages patients in addressing these issues by learning new ways of thinking, feeling and behaving that promote improved self-care and mental wellness. What's more, CBT has been used to assist individuals with the psychological impacts of chronic medical conditions such as diabetes, pain, heart disease and other health challenges.

Related: Building a better behavioral health benefit with telepsychiatry