Puppy Beware pet store employeesbearing puppies. Once the handoff has been made, it's pretty muchover. (Photo: Shutterstock)

Sales is a tough gig. And believe it or not, I'm speaking fromexperience. Well, sort of.

Travel back with me to Chapel Hills Mall, nestled at the base ofPikes Peak, circa 1993. The scent of Sbarro pizza wafts on theair-conditioned breeze, Duran Duran's "Ordinary World" plays in thebackground, and packs of flannel-clad teens mill sullenly about.Meanwhile, yours truly lurks just inside the entrance of Pet City,ready to ambush the next group of unsuspecting prospects, aka,innocent family, who wanders in.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.