Coordinating key health careadvocacy services at top-performing firms are dedicated nurseallies who often establish personalized relationships withemployees and plan members. (Photo: Shutterstock)

As the nation's health care delivery marketplace growsincreasingly more complex, it creates confusion, a lack ofcare coordination and disengagement for millions of frustrated anddisillusioned consumers.

Left to manage the fragmented system are health plan sponsorsalready dealing with myriad other issues. The result is that healthplan members make ill-informed decisions about important healthcare conditions that often lead to sub-par outcomes.

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