Coordinating key health care advocacy services at top-performing firms are dedicated nurse allies who often establish personalized relationships with employees and plan members. (Photo: Shutterstock)

As the nation’s health care delivery marketplace grows increasingly more complex, it creates confusion, a lack of care coordination and disengagement for millions of frustrated and disillusioned consumers.

Left to manage the fragmented system are health plan sponsors already dealing with myriad other issues. The result is that health plan members make ill-informed decisions about important health care conditions that often lead to sub-par outcomes.

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