Employers will soon be confronting a colossal employee turnoverissue that, by design, they never considered as they had a nearlyendless supply of available gig workers.(Photo:Shutterstock)
There's no denying that the gig economy is thriving. Much of this growth isdriven by both massively well-funded private companies as well aspublic tech giants that are capitalizing on an unprecedented era ofconsumer demand for convenience, no matter the goods or services.As a result, more than 57 million Americans—35 percent of the U.S.workforce—performed freelance or gig work in 2019, contributing anestimated one trillion dollars to the overall economy.
With the introduction of third-party apps that enlistindependent contractors to facilitate rides, deliveries, dog walks,grocery shopping and numerous other on-demand services, manyfreelancers are able to join the gig economy with ease. Similarly,many businesses are able to capture new customers by joining theseplatforms. It all seemed to fit together nicely—until recently,that is.
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