Stethoscope and dollar signUnfortunately, value does not have a neat metric to sum it up andcan be hard to measure, unlike comparisons of cost. (Image:Shutterstock)

For many, the decision about which health plan to go with comesdown to one thing: how much are the premiums?

While cost is certainly an important consideration, the strongfocus on premiums misses a more significant measure of comparison:value. Brokers play a key role in helping clients compare plans andintegrate questions and considerations of value into theconversation to help clients choose a plan that addresses theirunique needs. In today's complex health care environment, value isimportant to both employer clients and plan members, so it'snecessary to look at how insurers are driving value.

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