It's important to determine the true valuation of a pharmaceutical company, according Brand Finance's "25 2020: The annual report on the most valuable and strongest pharma brands."

"By valuing brands, we provide a mutually intelligible language for marketing and finance teams," writes Brand Finance's CEO David Haigh. "Marketers then have the ability to communicate the significance of what they do, and boards can use the information to chart a course that maximizes profits. Without knowing the precise, financial value of an asset, how can you know if you are maximizing your returns?"

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