If you're responsible for running a company, you have to do a lot of things you aren't particularly interested in (and often not even good at doing). For example, someone's got to clean the bathrooms. someone's got to do the bookkeeping and file the taxes every year. Company executives often hire specialists for these functions.
It turns out among those uninteresting things you'll also find the firm's retirement plan. Pension and traditional profit-sharing plans are one thing. But 401(k) profit-sharing plans really set the bar high in terms of inconvenience.
It's easy to understand when, given the choice between closing another sale and hosting a 401(k) enrollment meeting, you know which option the CEO prefers (see "Exclusive Interview: Pete Swisher Explains Why Companies Don't Care About MEPs (or PEPs or Even 401k Plans)," FiduciaryNews.com, February 19, 2020). If it's not generating revenue, then, whatever it is, it's a distraction.
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