Artificial Intelligence (AI) isproviding new ways to support employees' benefit enrollmentdecisions by helping them target plans that are most relevant totheir needs.

As we embark on a new decade, employers are placing a greateremphasis on employee well-being by offering broader benefitpackages that appeal to a more diverse workplace population. Theyare doing this through the increasing use of technology and data tosupport decision-making and facilitate effective use of allowablelimits.

In the highly competitive employment market we find ourselvesin, decision-making and simplicity has become the linchpin, asemployees leverage work to gain more fulfillment, pursue theirgoals, and align their values and experiences more authentically.They also are looking to employers to help manage their newlyredefined work-life balance and help them decide which benefitofferings can best accomplish this. Employers, on the other hand,are looking for ways to meet employees' new and evolving benefitneeds and obtain the most value for their benefit spending.

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