SEC Chair Jay Clayton at a microphone in a hearing June 2019 Chairman Jay Clayton during an open meeting of the U.S. Securities and Exchange Commission, on Wednesday, June 5, 2019. The items on the agenda for discussion included those under Regulation Best Interest. (Photo: Diego M. Radzinschi/ALM Media)

The Securities and Exchange Commission will not delay the June 30, 2020 compliance date for Regulation Best Interest, according to a public statement by Chairman Jay Clayton.

"We believe that the June 30, 2020 compliance date for Reg BI and other requirements, including the requirement to file and begin delivering Form CRS, remains appropriate," Clayton said.

"Over the past 10 months, the Commission and the staff have engaged extensively with broker-dealers, investment advisers, retail investors and other market participants, as well as FINRA and other regulatory partners, regarding the implementation of Reg BI and Form CRS," he explained.

Related: SEC extends filing dates for Form ADV, Form PF due to coronavirus

"We believe firms with account relationships comprising a substantial majority of retail investor assets have made considerable progress in adjusting their business practices, supplementing and modifying their policies and procedures, and otherwise aligning their operations and preparing for the requirements of Reg BI and the obligation to file and begin delivering Form CRS," added Clayton.

As the coronavirus pandemic has threatened employers' business continuity models across the economy, including within the financial services industry, speculation emerged that the deadline for Reg BI, the new standard of conduct requirement for broker-dealers serving retail investors, would be delayed.

Clayton did suggest some compliance latitude for firms struggling under the effects of COVID-19′s impact on the economy.

"Firms should continue to make good faith efforts around operational matters to ensure compliance by June 30, 2020, including devoting resources as necessary and available in light of the circumstances," said Clayton.

"To the extent that a firm is unable to make certain filings or meet other requirements because of disruptions caused by COVID-19, including as a result of efforts to comply with national, state or local health and safety directives and guidance, the firm should engage with us," he said.

"I expect that the Commission and the staff will take the firm-specific effects of such unforeseen circumstances (and related operational constraints and resource needs) into account in our examination and enforcement efforts," he added.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.