On gender, insurers should think outside the box

When employers make a conscious decision to skip the sex checkbox when enrolling staff in insurance plans for the sake of gender equality, we see many carriers knock back the application. (Photo: Shutterstock)

The modern-day office has become a battleground of socio-political efforts to embrace a more diverse, collaborative and equal world. Companies have ditched corner offices for open floor plans (for better or worse), eliminated water bottles in the breakroom for branded water bottles, and are making an active effort to hire previously un(der)represented cohorts. This particular fight to bring parity in the workplace is shifting from a battle of the sexes to a joining of forces, creating an environment where gender is inconsequential and talent and merit come first.

For HR managers, embracing gender neutrality is a double-edged sword. It’s a win for company culture as more individuals witness positive changes being put into action that make them feel gender-based disparity is fading in the corporate world. Yet, most insurance systems are still codified on gender, making the male or female distinction a sticking point.