Auto mode button ith this giant expense per employee, shouldn’t HR make sure to educate and drive best practices and behavior to their most important asset, their own employees? (Photo: Shutterstock)

When HR wants to make open enrollment easy for employees and themselves, data shows it comes with a pretty hefty price tag, but not in a way you would suspect.

Passive enrollment, today’s “easy button,” has always been a fascinating concept for me, and for many years, a frustrating one as well. As someone who has built a profession around voluntary benefits, passive versus active enrollment was the difference between a serving a new client or walking away from one.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.