Market Insights

Voluntary benefits and the race to the top

Brokers are expanding and changing their portfolios of benefits solutions—but that may not be enough to win new clients.

By Nick Rockwell & By Erin Marino, graphics by Chris Nicholls | June 23, 2020 at 10:18 AM

Brokers are expanding and changing their portfolios of voluntary benefits solutions—but that may not be enough to win new clients. Here are seven ways brokers say they're striving to differentiate themselves and expand their expertise to stay on top of a rapidly changing industry.

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