Historically, agencies have relied on an outdated concept of building their business on the work of account managers who don't get paid very much and are understandably skeptical of the purpose they serve. (Image: Shutterstock)

Conference-goers may wonder, what does a 20-something-year old and a marketing director know about the insurance industry or how to grow an agency? Our session will inspire you to think differently.

As a sales representative for an insurance carrier, I had the opportunity to work with dozens of brokers and see the framework of what made them successful or fail. Now as an advisor at BBG, a progressive 25-year-old agency, I am part of the formula for success. In under two years, I started a webinar series, led the rebranding of our sales material and website, planned and executed multiple seminars and events, all while bringing on more than 35 new clients.

Join Jessica and Jeff for their  BenefitsPRO Broker Expo virtual session, "Ditching the Legacy Agency Mindset to Create your Dream Team," on Wednesday, August 19 at 12:15 PM.  

Jeff Grocky is the real deal when it comes to marketing. He has worked with major brands in the United States and internationally, on everything from e-commerce growth and digital marketing strategies, to traditional advertising and public relations. Jeff challenges the way companies approach marketing and advertising. He focuses on marketing that combines the latest technology with significant human elements.

Related: 2020 sales & marketing tips: Perfect your branding and marketing