Building sketch coming out of open book Historically, agencies have relied on an outdatedconcept of building their business on the work of accountmanagers who don't get paid very much and are understandablyskeptical of the purpose they serve. (Image: Shutterstock)

Conference-goers may wonder, what does a 20-something-year oldand a marketing director know about the insurance industry or howto grow an agency? Our session will inspire you to thinkdifferently.

As a sales representative for an insurance carrier, I had theopportunity to work with dozens of brokers and see the framework ofwhat made them successful or fail. Now as an advisor at BBG, aprogressive 25-year-old agency, I am part of the formula forsuccess. In under two years, I started a webinar series, led therebranding of our sales material and website, planned and executedmultiple seminars and events, all while bringing on more than 35new clients.


Join Jessica and Jeff fortheir  BenefitsPRO BrokerExpo virtual session, "Ditching the Legacy AgencyMindset to Create your Dream Team," on Wednesday, August 19 at12:15 PM.  


Jeff Grocky is the real deal when it comes to marketing. He hasworked with major brands in the United States and internationally,on everything from e-commerce growth and digital marketingstrategies, to traditional advertising and public relations. Jeffchallenges the way companies approach marketing and advertising. Hefocuses on marketing that combines the latest technology withsignificant human elements.

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