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'Us,' not 'them': How to foster 'belonging' in your company during a time of turmoil

A new report emphasizes inclusivity and co-creation as crucial to keeping employees connected to one another and the company

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In his book, “Bowling Alone: The Collapse and Revival of American Community,” Robert D. Putnam discusses the difference between the “bonding” and “bridging” models of social connection. Our initial tendency is to exclusively “bond” via shared similarities rather than to inclusively “bridge” between people who think and feel differently. A newly released report details an approach to the workplace that comes down squarely on the side of the “bridging” model, calling it “belonging.”

In “The Power of Belonging: What It Is and Why It Matters in Today’s Workplace,” researchers at the Center for Talent Innovation discuss the results of two recent surveys analyzing the “belonging scores” of nearly 3,800 college-educated professionals across a broad range of demographics, and how companies can foster a sense of belonging by “co-creat[ing] company cultures informed by all perspectives.”

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Richard Binder

Richard Binder

Richard Binder, based in New York, is part of the social media team at ALM. He is also a 2014 recipient of the ASPBE Award for Excellence in the Humorous/Fun Department.

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