Now more than ever, employers must consider how to reach employees working from home or those who are social distancing while at the office. (Image: Shutterstock)
Employers around the country and around the world are responding to current events, all while continuing to focus on day-to-day operations. As part of this, many organizations in the U.S. are evaluating existing health care benefits and retirement programs, and assessing voluntary benefits, EAP programs, paid family leave and time off.
Related: Ongoing enrollment communication
As employers plan for open enrollment season – or an off-cycle enrollment – careful consideration and planning should be given to how to communicate benefits holistically. If shelter in place orders and social distancing practices are still in effect during your enrollment window, it will also impact which communications channels are needed to reach employees.
Develop a plan and use a variety of communication channels
Putting together a strategic communications plan that includes a year-round calendar for reminders about benefits and how employees can maximize the value of what the company offers is a good first step. It's important to make the materials and content clear, concise, and compelling to help enable workers to be better health care consumers. This means speaking in layman's terms and not overcomplicating information.
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