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Let’s talk about developing a business plan for your firm and how that will help to increase your business asset value. Even if you are not an equity owner in the firm, you should want the organization to have a business plan. You should also want to participate in its development in some manner. You’d be surprised at how many benefits practices do not have a formal written business plan. Or maybe you wouldn’t. Does your organization have one? Why not? Well perhaps the process is a bit of a mystery to you and your colleagues. Never written a business plan? Don’t worry. We’ve written dozens. Let’s de-mystify business planning for you.

So what is the rationale for having a business plan in the first place? Let’s address the business planning process and how to take a step-by-step approach to developing a plan. What components or elements should be in a business plan? What are the possible uses for a business plan? And finally, who are the potential audiences and stakeholders with an interest in a business plan?

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