Building a strong and diverse corporate culture is challenging, and every company's leadership team struggles with it. (Photo: Shutterstock)
Every business has a corporate culture, but it's only recently that companies have started to see just how important this characteristic is for building competitive advantage. Culture – including diversity and inclusion – is one of the most powerful differentiators between strong and weak companies, with culture-conscious companies consistently outperforming their competitors. But while 94% of executives say a strong corporate culture is the key to business success, few actually know how to implement the kind of cultural change that pays dividends.
Building a strong and diverse corporate culture is challenging, and every company's leadership team will struggle to build the culture they want. Seventy percent of change initiatives fail, largely because of poor employee buy-in and uneven implementation.
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