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Paper people cutouts Building a strong and diverse corporate culture is challenging, and every company’s leadership team struggles with it. (Photo: Shutterstock)

Every business has a corporate culture, but it’s only recently that companies have started to see just how important this characteristic is for building competitive advantage. Culture – including diversity and inclusion – is one of the most powerful differentiators between strong and weak companies, with culture-conscious companies consistently outperforming their competitors. But while 94% of executives say a strong corporate culture is the key to business success, few actually know how to implement the kind of cultural change that pays dividends.

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