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protestors holding signs say don't take my care The ACA’s policies have become much more popular as the costs of health exchange plans have dropped, prompting a change in political messaging. (Photo: Diego M. Radzinschi/ALM Media)

In the 2014 elections, Republicans rode a wave of anti-Affordable Care Act sentiment to pick up nine Senate seats, the largest gain for either party since 1980. Newly elected Republicans such as Cory Gardner in Colorado and Steve Daines in Montana had hammered their Democratic opponents over the health care law during the campaign and promised to repeal it.

Six years later, those senators are up for reelection. Not only is the law still around, but it’s gaining in popularity. What was once a winning strategy has become a political liability.

 

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