You know if you aren’t asking for their business, someone else is calling on them or they are seeking a local provider on their own.
By Bryce Sanders|October 01, 2020 at 05:29 PM
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Let’s start with an assumption: Every business needs a benefits plan regardless of size. You cover a geographic territory. You know many of the established businesses. What about businesses new to the area? How do you identify them? Here are a few ideas:
1. New Chamber members. The Chamber of Commerce exists to promote business in the local market. They offer a suite of services as a rationale for membership, which can be quite expensive! They want to get new local businesses into the Chamber as members. One of the benefits they likely offer is spotlighting new members. Check the Chamber website frequently. Find where they list new members. Don’t forget there are several Chambers in your geographic market. Check them all out.
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Competing successfully in today’s labor market means moving away from reactive recruitment practices that are overly reliant on compensation. Instead, take a more strategic approach with innovative add-on health benefits that complement core benefits and can be tailored to the needs and wants of a diverse workforce. Download this guide to learn how.