Partners and relationships have never been more important. What advice do brokers have for building and maintaining relationships with partners, vendors and peers, and what are some potential pitfalls?
Less collecting, more cultivating
George Bernard Shaw said that the single biggest problem in communication is the illusion that it has taken place. I would expand this to include relationship-building. Fishing for prospects with tone-deaf, cut-and-paste sales messages doesn't create any real connection. Neither does collecting stacks of business cards, repeating the same tired 30-second elevator pitch, or putting someone on your email list.
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