woman at computer screen working remotely with four colleagues via a virtual meeting (Photo: Shutterstock)

Millions of Americans are now working from home due to the pandemic — more than 40% of the entire labor force, according to a Stanford economist's estimate. It's an ongoing experiment as employers and employees adjust to the "new normal." One of the biggest challenges is keeping employees engaged. Research from SHRM [PDF] outlines the scale of the issue:

  • 7 in 10 employers are struggling to adapt to a remote workforce
  • 2 in 3 say keeping morale high is a challenge
  • Over a third are concerned about maintaining their company culture

The good news is other employers have faced these issues and figured out ways to keep employees engaged while working from home. Prior to the pandemic, about 7% of employees worked remotely full time. Their employers include successful brands, which means an organization can be successful with a remote workforce as long as employers make an intentional effort and provide the right tools.

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