The Three Keys to a Successful B2B ABM Program
Date: Thursday, February 11th, 2021
Time: 2:00 p.m. ET |11 a.m. PT
Brought to you by: ALM Media
Find out how B2B marketers in the legal, financial, insurance, and commercial real estate markets are using ABM to successfully drive leads and get business from key accounts. Product and market experts from ALM will present case studies and practical information on what ABM tactics actually work in these specialized vertical markets.
Join this webcast to learn how:
- Legal and financial advisory companies are using innovative ABM tactics to drive new business.
- Some companies are achieving increases in engagement of more than 40 percent using online and social advertising and email engagement to message key account stakeholders.
- AI-based purchase intent analysis can identify accounts that are actively seeking your solution and increase the ROI of your ABM program.
- Suppliers of first-party and other data can identify members of the buying committee at vertical market key accounts.
REGISTER NOW! (Not able to attend? We recommend you STILL REGISTER – you will receive an email with how to access the recording of the event)
| Keith Edwards | VP & Legal Markets Leader
Keith serves as the Vice President, Legal Market Leader for ALM Media. He leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.
| Adam Dunn | VP & Financial Markets Leader
Adam is Vice President, Financial Market Leader for ALM Media. In this role, Adam oversees sales and business development for the Investment Advisory Group, Credit Union Group and Treasury & Risk Group. A seasoned and consultative sales executive, he understands the needs of his market and clients and works toward delivering high-quality solutions to grow their businesses.
| Jeff Rezer I Director of Advertising Strategy & Operations, ALM
Jeff is the Director of Advertising Strategy and Operations for ALM Media. Jeff is a veteran of the digital publishing world, having spent the last 13 years holding positions in SEO/SEM, yield management and ad operations. He currently leads a team at ALM responsible for developing, managing and monetizing digital display and other high-engagement audience products.
| Peggy Schecter | VP Insurance and Real Estate Market Leader
Peggy is the Vice President. Insurance & Real Estate Market Leader for ALM Media. She leads marketing services across ALM’s leading Insurance – PropertyCasualty360, and BenefitsPRO and Commercial Real Estate – GlobeSt.com brands. Schecter is a results driven media leader who works with clients to design / optimize integrated print and digital solutions to reach the leading decision-makers and influencers across these communities.
| Joann Kropp | VP of Products, ALM
Joann is Vice President for Product and Data Strategy for ALM Media. In this role, Joann leads a team that develops and manages digital advertising products for all of ALM’s brands in the legal, financial, insurance, benefits, and commercial real estate markets. Joann works extensively with ALM’s clients to create best-in-breed digital solutions that drive results.