Digitization concept “This explosion of data and its driving of artificial intelligence and machine learning applications have really unlocked this brand-new phase of digital transformation,” says one industry leader. (Image: Shutterstock)

Although the COVID-19 pandemic didn’t start the digital transformation in the benefits industry, it certainly accelerated its pace. Trends such as remote work, telemedicine and a spike in online shopping are sure to continue as the economy slowly gets back to normal.

The industry must understand the profound impact of this transformation on customers, employees and health care in general, and then adjust accordingly, said Lygeia Ricciardi, client relations consultant and health-care futurist for Carium.

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