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woman with tablet Obtaining optimum results requires an enrollment strategy aligning every element of the benefit value chain: employees, employers, advisors, enrollment specialists, ben admin providers, and insurers. (Photo: Shutterstock)

I’m always skeptical when someone claims their processes, products or systems result in great enrollment participation. Don’t misunderstand. I’m sure that on a specific case, great participation results can be achieved and measured. However, enrollment participation results are subject to so many independent variables that there’s no single strategy that is highly probable to succeed for a given case.

However, there are a set of strategies that, in combination, will result in industry-leading participation over a book of business. But keep in mind that high participation is not always the best result for all parties. The best results need to be defined in terms of employer and employee needs, and obtaining them requires strategies that will vary by situation.

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