In recent years, many industries have undergone a rapid digital transformation as consumers have demanded access to the latest technologies. The pandemic further emphasized the need for technological solutions to ensure consumers had a seamless transition from traditional business practices to those run online. While the health industry adopted telehealth, and ecommerce skyrocketed over the past year, many in the benefits industry were left scrambling to make the switch to digitization all at once. According to a recent survey of insurance executives, 95% are looking to speed up their company's digital transformation.

As benefits offerings increase in importance for prospective and existing employees, it's paramount that brokers are able to meet the demands of their clients. For those transitioning to digital models for the first time, and for those looking to capitalize on this key moment in time in the benefits industry, here are five actions that will help brokers embrace the digital age.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.