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In recent years, many industries have undergone a rapid digital transformation as consumers have demanded access to the latest technologies. The pandemic further emphasized the need for technological solutions to ensure consumers had a seamless transition from traditional business practices to those run online. While the health industry adopted telehealth, and ecommerce skyrocketed over the past year, many in the benefits industry were left scrambling to make the switch to digitization all at once. According to a recent survey of insurance executives, 95% are looking to speed up their company’s digital transformation.

As benefits offerings increase in importance for prospective and existing employees, it’s paramount that brokers are able to meet the demands of their clients. For those transitioning to digital models for the first time, and for those looking to capitalize on this key moment in time in the benefits industry, here are five actions that will help brokers embrace the digital age.

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