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Employees will do more than expected, become absorbed in their work, have a greater sense of commitment to their employers, and be less likely to quit if they have a strong sense of purpose.

Motivated employees once required little more than fair wages, health care, some paid time off, and opportunities to advance within an organization. Those employees’ offspring changed things dramatically. What was good enough for their parents’ generation wasn’t good enough for them.

Companies began adding perks. Game rooms, massage therapists, fine dining, and rewards became de rigueur. That worked for a little while. Over the last decade or so, perks have given way more frequently to purpose.

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