graphic of devices connected to a cloud full of icons Continued client happiness depends on strong support, and employers will naturally turn to the consultant who sold them the solution to help them fix it.

Benefits consultants rely on a toolbox of resources and products to build a benefits package that fits their clients just right. When it comes to benefits offerings, consultants assess, shop, and deliver the best products at the best prices by searching among multiple carriers.

But when it comes to benefits technology, some benefits consultants don’t feel as comfortable making recommendations. Instead, they might suggest one preferred technology product to all of their clients, hoping it can serve as a “one-size-fits-all” solution.

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