Online open enrollment: What's working?

An analysis of Flimp Communications' client-users reveals an average “time on content” of 3 minutes and 16 seconds.

By Scott Wooldridge | July 30, 2021 at 09:47 AM

A new study by Flimp Communications has revealed some interesting insights into open enrollment campaigns—finding that employees respond best to online approaches such as videos; decision-support tools; and short, tailored messages.

The findings come in the company’s “Open Enrollment 2020 Case Study and Trends Report.” Flimp officials looked at nearly 200 open enrollment campaigns and found high rates of engagement for companies they worked with—a 72% rate of engagement across all companies, and a 76% engagement rate when companies offered decision-support tools.

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