Online shopping cart Enrollment campaigns featuring a decision-support tool (similar to tools found on retail sites such as Amazon) tended to show a higher engagement rate. (Photo: Shutterstock)

A new study by Flimp Communications has revealed some interesting insights into open enrollment campaigns—finding that employees respond best to online approaches such as videos; decision-support tools; and short, tailored messages.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.