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Independent agencies face unprecedented competition in today’s market, including the threat that well-funded challengers will lure clients away with the latest tech solutions. Few brokers have the resources to build in-house capabilities to level up to the competition. What they do have is a deep understanding of their clients’ needs and a commitment to service that can’t be matched. The good news is that the right general agency (GA) can help you build a complete package that’s practically bulletproof against the competition.

Choosing the right GA is one of the most important decisions you can make for your agency. Most GAs offer access to insurance products and carriers, online quoting and enrollment, and sales support. But that alone isn’t enough. Consider these questions when evaluating a GA:

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