In the end, the human element of great service is the part that either takes the AI and human service amalgam to the next level, or puts it into the dumper. (Image: Gearstd/Shutterstock.com)

Traditionally, the most satisfying service experience for customers usually lies in their positive reaction to personalized service from another human. But tradition no longer applies. Today, the technological tools available to our businesses have evolved. There are significant opportunities for both efficiency of processing and expense savings as artificial intelligence and API integration have become common elements of an integrated service experience for customers.

So what constitutes good service in today’s world? In any business, including voluntary benefits and employee benefits, the best service seems totally instinctive and easy for the user. It seamlessly combines the automated and the human in a way that can delight–or disgust–the customer.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.