Behavioral tricks should be used to help people make good decisions that benefit themselves and their families. (Photo: IRStone/Adobe Stock)

Three years ago, we considered “behavioral enrollment” in a three-part series. An important inspiration was the work of Nobel prize-winning thinker Professor Richard Thaler and his writing partner Cass R. Sunstein, and their concept of using psychological “nudges” to help humans make appropriate decisions.

This year, the authors released “Nudge, the Final Edition,” an update to their landmark book. Reading the updated book provided plenty of inspiration to reiterate how important the book’s concepts are to our business and especially to voluntary benefit enrollment.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.