Thank you for sharing!

Your article was successfully shared with the contacts you provided.
AI can help speed up your team’s efficiency during enrollment while helping employees slow down long enough to truly consider and weigh their plan options.

Many people feel uncomfortable with using artificial intelligence (AI), since it tends to conjure up Hollywood ideas of robots gone rogue rather than simple technical conveniences we use every day to make our lives easier. A recent study by Pega indicated that although just 33% of users say they regularly interact with AI, the reality is more than double that (77%) do so.

For example, when your credit card company flags a suspicious transaction—that’s AI. When you tell Alexa to play music, ask Siri to look up the local pharmacy’s hours, or search through Netflix recommendations that are “just for you”—that’s AI, too. With 85% of U.S. adults owning a smart phone or device (more than 95% among those ages 18-49), most employees are ready—or even expect—to interact with AI to select and activate their benefits plans.



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.