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Man on chess board Before going into a benefits discussion, know what the low-value “gives” are and be prepared to exchange a “give” for an employer’s high-value priority. (Photo: Shutterstock)

Strategies for negotiating with a carrier will differ depending on the employer’s census, industry, and their working relationship with the carrier. Insurance brokers have several negotiating tactics. Similar to a game of chess, it’s imperative that brokers understand the lay of the land and brainstorm various approaches before making their first move.

Brian Freeman Brian Freeman is the Founder and CEO of Mployer Advisor, the nation’s leading digital marketplace for advisor ratings and reviews that is redefining the way employers search, evaluate and select insurance advisors.

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