New data suggests partnering with, and leveraging the brand of a well-being vendor may also be an important but overlooked, factor.

Employers are investing time and money into comprehensive well-being programs now more than ever. Why? The pandemic has had an overwhelming impact on the physical, social, financial, and emotional well-being of employees, and millions have been prompted to rethink their jobs and careers as they seek new opportunities. The very real needs of employees and the retention challenges from the so-called “great resignation” have prompted employers to either launch or enhance corporate-wide well-being programs that address shifting employee needs and acknowledge the difficulties of work-life balance throughout the pandemic.

Yet, although well-being initiatives can be powerful recruitment strategies by differentiating potential employers’ benefit packages, engagement pitfalls continue to pose challenges.

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