HSA in block letters with rolled up currency on top (Photo: Shutterstock)

The Health Savings Account (HSA) vehicle has significantly evolved since its development in 2004. While the industry previously prioritized spending and saving, 2019 marked the beginning of a new era. It not only introduced the retail revolution that sparked a new paradigm of investing that will transform consumers’ financial lives over the next decade, it also initiated The Age of the Investor for the HSA industry.

Today, HSA accounts have reached nearly $93 billion in total assets, of which $30 billion are in investments. Tomorrow, the future of the HSA will be powered by the embedded investing experience, which will empower consumers with investment choices and a user experience that offers personalized investing guidance. In order to remain competitive, administrators will need to Modernize, Monetize, and Control their HSA investment features.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.